There are many bottlenecks in 1000 Online Shop difficult to shake the position of home appliance chain - Jingdong Mall, Taobao appliances - household
Jingdong Mall financing 150 million U.S. dollars, Circuit City formally launched Taobao, century electric network released a new strategic goal ... ...
Electronic Products online shopping market, many enterprises in the near future as a collective development effort and concern, according to statistics, the current
Sell Electronic home appliances products online shop has more than 1000. However, the current business model of these online shopping products category are facing fewer sales small scale, supporting
Service Imperfect, and many other bottlenecks, the market can not account for the formation of the mainstream channels of the impact of the chain.
Network channel operators clashing electronic online shopping market cake The global Financial Impact of the crisis, prices for products have become more sensitive to the cost of cheaper shopping network channels are respected, a time of emergence of different kinds of electronic products supplier network channels.
Recently, the largest platform for B2C shopping mall outside Jingdong claims, the company has received U.S. Tiger Global Fund funding, amounting to 150 million U.S. dollars, the first batch of 75 million U.S. dollars of funds already in place. The Chairman of the Board and CEO, said Liu Qiang Dong, 50% of the funds will be used for warehousing, distribution, sale and other ancillary construction areas, the other 50% is used to maintain its low price strategy.
It is understood, Jingdong Mall later this year after another in Beijing, Shanghai, Chengdu, covering an area of three cities to build more than 100,000 square meters of large logistics center, build a sound logistics service network system. Jingdong Mall since 2003, involved in network marketing, 3C products operating mainly in 2009 with annual sales of close to 40 billion sales target this year is 10 billion yuan.
Financing in Jingdong Mall occasion of the third century electrical network also announced the strategic objectives in 2010, announced that this year will strive to achieve sales revenue 500 million yuan into Tianjin, Chengdu, Chongqing, Wuhan, Hangzhou, Suzhou and other markets, the initial completed a second-tier cities for domestic distribution. In addition, the new egg net, new channels for seven days and other network operators also have expansion, fought over electronic online shopping market in the cake.
Network operators in emerging channels massive expansion of the time, Taobao also optimized electronic products sales model. January 13, formally launched Taobao Circuit City. Taobao original genuine licensed Circuit City will support the country three bags, and enjoy guaranteed all other series of security measures extend to the line from the line and now has close to 50 brand appliance business presence. Taobao Circuit City model is different from other electronic products B2C Web site, Taobao Mall absorb both the B2C sellers, but also absorbed the C2C big sellers.
Taobao Circuit City from the introduction of perspective, Taobao, as a relatively mature domestic online shopping platform, is to enlarge its product catalog, the original electric as a large directory of this directory to run, by increasing and optimizing the product category support services to build a big online shopping platform, but now only an exploration, and the line less than the store shopping platform competitive.
Been warming for the current online shopping market, market research analysis consultancy Paller, electronics online shopping now six or seven years, although the increase every year, but has been in a "Xing and afford "state. The reason, a single chain of stores online shopping comparison channels and do not form a common platform more competitive, not to develop a real business model for market demand, which led to the current online shopping channel is not really " grain "of the root causes.
Manufacturers to build three-dimensional chain network layout In online shopping development underway, home appliance chain channel also accelerated the layout of the online shopping area, have launched and continue to improve on-line mall, in order to build physical stores and virtual network of channel combining forms.
Recently, the largest electrical chain sources States United States Group said that it is creating a new e-business solutions is expected to debut around March this year.
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